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The brain has its own jukebox. A personal sound system for your private listening pleasure. The downside is that it has a mind of its own. It often chooses the songs and it frequently gets stuck, playing a particular tune over and over until you're sick of it. Psychologists have nicknamed these mental tunes "earworms" (from the German Ohrwurm). A study from 2009found that they can last anywhere between minutes to hours, but that they're only unpleasant in a minority of cases. Now a team led by Victoria Williamson, in partnership with BBC 6 Music and other international radio stations, has surveyed thousands of people to try to find out the various triggers that cause earworms to start playing. Radio listeners and web visitors were invited to fill in an online form or email the station about their latest earworm experience and the circumstances that preceded it.
Just over 600 participants provided all the information that was needed for a detailed analysis. Predictably, the most frequently cited circumstance was recent exposure to a particular song. "My bloody earworm is that bloody George Harrison song you played yesterday," one 6 Music listener wrote in. "Woke at 4.30 this morning with it going round me head. PLEASE DON'T EVER PLAY IT AGAIN." In relation to this kind of earworm-inducing exposure, the survey revealed the manifold ways that we come into contact with music in modern life, including: music in public places, in gyms, restaurants and shops; radio music; live music; ring tones; another person's humming or singing; and music played in visual media on TV and on the Internet.
However, a song doesn't have to be heard to worm its way inside your head. Many listeners described how earworms had been triggered by association - contact with certain people, rhythms, situations, sounds or words - sometimes with quite obscure links. "On my journey, I read a number plate on a car that ended in the letters 'EYC' which is NOTHING LIKE 'PYT' (by Michael Jackson)," said another listener, "but for some unknown reason, there it was - the song was in my head." {Read on}