Thursday, February 17, 2011

S.P.I.C.E - To drive by Delhi

Look out — your neighborhood food truck may have come all the way from Singapore.
The city-state is so eager to promote its local food abroad that it has a formal program to do so: the Singapore International Culinary Exchange (“Spice” for short). And one of its big initiatives is to take Singaporean food on the road — literally.
For a year beginning in April, a food truck called Singapore Take Out will travel the world, stopping in nine cities: Hong Kong, Shanghai, Moscow, London, Paris, New York, Sydney, Dubai and Delhi.
“With the spotlight Singapore has been getting from celebrity chefs opening up restaurants in the two new integrated resorts [Marina Bay Sands and Resorts World Sentosa], it’s high time for Singapore to launch a global initiative,” says Ranita Sandramoorthy, the director of attractions, dining and retail for the Singapore Tourism Board. Spice is funded by the tourism board, International Enterprise Singapore (formerly the trade development board) and Spring Singapore, a government agency dedicated to the city-state’s economic growth. {Read on}