The mystery seller, who goes under the username 'sugartit_2', put the mustard yellow Asos dress up for bidding with a photo taken on her smartphone camera.
Unfortunately, her wardrobe mirror revealed that she was wearing nothing but a black bra. The eBay listing was shared on Twitter with the hash tag #ebayyellowskaterdress. Since the slip-up, sugartit_2 has re-listed the now infamous dress to capitalise on the trend - and bids have reached a staggering £150,000+
She helpfully describes the dress saying "A MUST HAVE! As seen by thousands. Never worn naked. Needs a good home."
A nice little earner...was it accidental? Or was this a cheeky way of getting more bids?