Sunday, March 18, 2012

Now You Know.

English: The word "blurb" was coined...
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The etymology of "blurb": 

The concept of a "brief statement praising a literary product" dates back to the medieval literature of Egypt. The concept was known as "taqriz".

The word "blurb" originated in 1907. American humorist Gelett Burgess's short 1906 book, "Are you a Bromide?", was presented in a limited edition to an annual trade association dinner. The custom at such events was to have a dust jacket promoting the work, with a picture of a damsel on the jacket of every novel.

In this case, the jacket proclaimed "YES, this is a 'BLURB'!" and the picture was of a (fictitious) young woman "Miss Belinda Blurb".

The name and term stuck for any publisher's contents on a book's rear cover, even after the damsel was dropped and only the complimentary text remained!

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