A think tank brings Anna the eyeballs

"Never start a press conference at 7:30 PM. That's when TV news channels run sports shows. They will not cut out of cricket to show your press conference. Avoid live briefings at 2:30 PM, that's when Hindi news channels run Saas-Bahu shows, which get very good ratings. Channels will not break out of their Saas-Bahu shows." These are amongst the gems of insider information that Team Anna has relied on to outsmart and outmanoeuvre the government's much-vaunted media managers.

In an era when TV channels are forever 'Breaking News', Team Anna has shown great mastery in using the TV camera to communicate its message and keep the heat on the government. Compared with a government that takes several hours, some times days, to communicate its stance, Team Anna has been able to ensure that it sets the news agenda, forcing a desperate government to play catch up.

Team Anna formulated its media strategy using the help of some former TV journalists. The likes of Manish Sisodia, who worked with Zee News as a producer, and Shazia Ilmi, who was one of the lead anchors at Star News for several years, help Team Anna get an insider's perspective on how TV channels run and how to stay on top of the news cycle. {Read the full article on India Today}

Visit India Against Corruption