Hugh Hefner has been fulfilling male fantasies with a heavy dose of fromage since 1953, and he’s probably bedded the lion’s share of the 600-plus pinups inside—and paid for plenty of implants along the way.
But yes, you can read it for the articles: Paul Theroux, Jay McInerneyand Robert Coover among others have contributed odes to a cultural icon that was born back when Hef bought some nude pix of Marilyn Monroe for his new magazine. Fifty years later, the mag is stillirredeemably cheesy—and it still moves 3 million copies a month. Not bad for a guy who wears pajamas all day.