Dowry. It's the dirtiest word.
Here are some posters or a women's organization, against dowry. In India, dowry is the amount a bride's parents have to pay the groom's family. Though banned by law, it's a serious social probem that cuts across the socio-economic classes. Client's still figuring out where to display the posters, away from the eyes of children.
Agency: Brand Curry
Copy: Sabu Paul
Art: N Satheesh Kumar
