So what gives? This isn't exactly the first time anything like this has happened (mostly for cheap publicity scoring reasons), but the story behind it I think is unique and worth sharing.
Snapdeal has adopted a remote village in India and enabled clean drinking water facilities for its people by installing manual pumps. To show their gratitude, the village's residents have decided to rename their village to Snapdeal.com Nagar, actually taking the company by surprise.
Snapdeal.com CEO Kunal Bahl tells me the goal has always been to build a socially responsible organization, and that the decision to provide clean drinking water for the village came from a conversation with one of its 500 employees in the hallways.
This person mentioned that his family lives near a cluster of villages where the locals have to walk over a kilometer every day and stand in line just for clean water, so Bahl figured they should explore if they couldn't easily and cost-effectively solve their problem.
Bahl is refreshingly modest about what happened next, too: {Read on}